LUNARA / GOOD THINGS ARE TAKING SHAPE
面向北美与南美，将电商广告营销、选品与供应商合作、品牌传播连接起来。Connecting e-commerce advertising, product and supplier collaboration, and brand communication across North and South America.
EXPERIENCE / A NEW CHAPTER
创始团队积累了近十年的国内广告营销经验。继小豚科技之后，我们以月将圆开启面向海外市场的新一程。Our founding team brings nearly a decade of advertising and marketing experience in China. Following Xiaotun, LUNARA begins a new chapter focused on overseas markets.
创始人过往服务案例涉及阿里巴巴、腾讯、字节跳动等企业。The founder’s past client work includes Alibaba, Tencent and ByteDance.
认识月将圆Meet LUNARA新的公司，
持续生长的创造力。A new company.
A practice that keeps evolving.
EXPERTISE / THREE CONNECTED DIRECTIONS
以经营目标为起点，连接广告创意、效果运营与持续优化。Connect creative thinking, performance operations and ongoing improvement around a business goal.
02 / PRODUCT & PARTNERSHIP围绕市场需求推进选品，连接适合的供应商与合作机会。Connect market needs with product selection and suitable supplier partnerships.
03 / STORY & CONNECTION通过内容机构与创作者合作，让产品和品牌表达走近当地受众。Bring product and brand stories closer to local audiences through content and creator partnerships.
聚焦北美与南美，理解市场差异，也理解每一个具体的产品。Focused on North and South America—with attention to local differences and the needs of each product.
HUMAN × AI / A DIFFERENT WAY TO WORK
从定义问题开始，与 AI 智能助手协作，将想法变成可以验证、持续改进的成果。人的判断与责任，贯穿始终。Define the problem. Collaborate with AI assistants. Build something that can be tested and improved—with human judgment and responsibility throughout.
PEOPLE / YOUR NEXT CHAPTER
你不必从第一天就精通所有工具。带着专业、好奇心和行动力，在真实业务中学会与 AI 协作，成长为优秀的专业者，也成为产品创新的发起者。You do not need to master every tool on day one. Bring expertise, curiosity and initiative. Learn to work with AI through real business challenges—and find opportunities to create.
美好，正在成形。你的下一段成长，也可以从这里开始。Good things are taking shape. Your next chapter can begin here.
月将圆，为什么是将满未满？Why the almost-full moon?THE NEXT CHAPTER / TOGETHER
从一个具体的产品、一处业务问题开始。Start with a product or a business challenge.
聊聊业务合作Explore a collaboration带来你的专业，也带来你想探索的方向。Bring your expertise and the direction you want to explore.
开启人才对话Start a conversationOUR EXPERTISE / CONNECTED BY PURPOSE
面向北美与南美，从三个相互连接的业务方向展开合作。Three connected areas of collaboration, focused on North and South America.
围绕产品、受众与市场理解，组织广告表达和效果运营。通过观察表现、提出假设与复盘调整，让营销工作始终围绕真实业务目标展开。Build advertising and performance operations around an understanding of the product, audience and market. Observe results, form hypotheses and refine the approach around real business goals.
从目标市场和产品需求出发，研究选品方向，整理产品信息，与供应商沟通合作要求。让产品选择更有依据，让合作理解更加清楚。Start with the target market and product needs. Explore product options, organize relevant information and discuss requirements with suppliers—making selection and collaboration better informed.
从产品价值、受众理解与品牌表达出发，探索内容方向，推进内容机构与创作者合作。把产品信息转化为贴近市场、能够被理解的故事。Begin with product value, audience insight and brand expression. Develop content directions and collaborate with content organizations and creators to make the story relevant and understandable.
FOCUS / THE AMERICAS
从市场理解到产品表达，我们关注当地受众、消费场景与合作需求。以具体目标为起点，找到适合产品与品牌的下一步。From market understanding to product expression, we consider local audiences, use cases and collaboration needs. Start with a clear objective and find a suitable next step.
ABOUT LUNARA / STILL BECOMING
月将圆，是创始人在小豚科技之后发起的全新创业。我们将广告营销经验与 AI 时代的工作方式结合，面向更广阔的市场，也面向新的创造。Following Xiaotun, LUNARA is a new venture that brings marketing experience together with ways of working shaped by AI—opening up new markets and possibilities.
创始人、CEOFounder & CEO
全面负责月将圆的组织发展建设与战略规划管理。Responsible for LUNARA’s organizational development and strategic planning.
曾创办 91ting 音乐网，后加入 Google 中国，任 AdSense 小组大客户经理。2012 年在江苏极限网络技术股份有限公司工作，作为创始人之一，任 CIO（首席信息官）。2017 年创立小豚科技并任 CEO。2026 年，创立月将圆科技。Leo founded the 91ting music website, then joined the AdSense team at Google China as a Key Account Manager. In 2012, he worked at Jiangsu Jixian Network Technology as a co-founder and Chief Information Officer. He founded Xiaotun in 2017 and served as CEO, before founding LUNARA in 2026.
创始人过往服务案例涉及阿里巴巴、腾讯、字节跳动等企业。带着近十年国内广告营销积累，开启面向海外市场的新一程。The founder’s past client work includes Alibaba, Tencent and ByteDance. LUNARA carries nearly a decade of advertising and marketing experience in China into a new chapter overseas.
OUR VALUES / WHAT GUIDES US
尊重事实，言行一致。清楚表达真实判断，及时提出问题，也愿意根据新的证据修正看法。Respect facts, match words with actions and raise problems early. Change your judgment when the evidence changes.
核对 AI 输出，说明来源与不确定之处。Check AI output. Make sources and uncertainty visible.
保持好奇，主动学习。通过尝试与验证寻找更好的方法，在变化中持续成长。Stay curious and keep learning. Test new approaches and use change as an opportunity to grow.
小步尝试新方法，用实际结果决定下一步。Test a new method on a small scale. Let results guide the next step.
尊重差异，开放沟通，彼此支持。发挥各自所长，共同对结果负责。Respect differences, communicate openly and support each other. Combine strengths and share responsibility for outcomes.
分享上下文与过程，让伙伴能够接手与改进。Share context and process so others can contribute and improve.
以目标和成果为导向，勇于担当，积极参与并行动。将想法变成可验证的尝试，持续跟进到成果。Focus on goals and outcomes. Take ownership, contribute actively and act. Turn ideas into testable work and follow through.
主动发现问题，和 AI 一起做出有用的小成果。Find a worthwhile problem and build something useful with AI.
月将圆，取意于月亮将满未满的时刻。它不宣告一切已经完美，而相信美好正在靠近。LUNARA takes its inspiration from the moment before the moon is full. It expresses the anticipation of good things taking shape.
名字的重心，在「将」——正在创造，仍有可能。我们用创意与技术，让值得期待的想法，成为触手可及的产品与日常。The emphasis is on becoming: creating, learning and keeping possibility open. Through creativity and technology, we bring promising ideas into products and everyday life.
LUNARA · lu-NA-ra · /luːˈnɑːrə/午夜紫与潮汐青以约 2:1 的着色面积组合，留出一道有呼吸感的间隙。圆润的接缝，让几何的秩序里多一点温度。Midnight purple and tidal teal meet in an approximately 2:1 area ratio, separated by an open gap. Rounded connections bring warmth to the geometry.
图形、比例与圆角保持统一，在不同背景中切换适合的配色。The shape, proportions and rounded corners stay consistent across color variations.
以午夜紫建立秩序，以潮汐青带来生机。月白与薄雾，为内容留出舒适的空间。Midnight purple provides structure; tidal teal brings life. Moon white and soft mist leave room for clear, comfortable expression.
#171336#479BA2#F5F3EE#DDE9E7让品牌在不同载体中，保持同一种清晰、克制与温度。A clear, considered and warm identity, across different formats.
完整视觉手册与标志文件，供合作与品牌使用。The visual guide and logo files, ready for brand and partner use.
标志请保持原始比例与留白；应用示意用于展示品牌方向。Preserve the logo’s proportions and clear space. Application concepts illustrate the visual direction.
HOW WE WORK / HUMAN × AI
从创立之初，我们就将 AI Agent——能参与任务执行的智能助手——融入工作。人定义目标、判断品质并承担责任，AI 参与研究、探索与执行。From the outset, AI agents—intelligent assistants that can take part in tasks—are part of how we work. People define goals, judge quality and own the outcome. AI supports research, exploration and execution.
THINK IN OUTCOMES
先说明问题、受众和结果标准，让每一步都服务于真正的目标。Define the problem, audience and success criteria. Give each step a clear purpose.
让 AI 提供更多可能，由人核验事实、判断适用性，再决定行动。Let AI broaden the possibilities. Verify facts and relevance before deciding what to do.
把有用的经验变成流程、检查清单与小工具，让团队接着创造。Turn learning into workflows, checklists and small tools others can build on.
EXPLORE THE METHOD / INTERACTIVE
选一个业务场景，再点击步骤，看看人和 AI 怎样协作。以下是工作方法示意。Choose a scenario and explore each step to see how people and AI can work together. These are illustrative workflows.
JUDGMENT / OWNERSHIP / CRAFT
我们关注的是可以被验证的结果。清楚交代上下文，核对信息来源，邀请不同专业复核，再把有效的方法记录下来。We care about outcomes that can be examined. Share context, check sources, invite perspectives from other disciplines and document what works.
每个人都可以从身边的问题出发，提出一个想法，做出一个小成果，再把它完善成团队能够使用的方法或产品。Anyone can begin with a problem they notice, propose an idea, make something small and improve it into a method or product the team can use.
成为共同创造的伙伴Become a fellow creatorJOIN LUNARA / PEOPLE MAKE POSSIBILITY
与一家正在成形的公司，一起成长为 AI 时代的优秀专业者。把好奇心变成尝试，把专业经验变成创造力。Grow with a company taking shape, and build your practice for the AI era. Turn curiosity into experiments and expertise into creation.
AI 正在改变，一个人能够完成工作的范围。AI is changing what one person can accomplish.
我们期待与你一起重构工作方式：从接收任务到定义问题，从独自执行到与智能助手协作，从交付一次结果到创造可以复用的方法。Rethink work with us: from receiving tasks to defining problems, from working alone to collaborating with intelligent assistants, and from one-off delivery to reusable methods.
我们会引导每位新伙伴掌握 AI 工具与工作方法，在真实业务中学习、验证并形成作品。你可以成为优秀的专业者，也有机会发起属于自己的产品创新。We will guide new colleagues in AI tools and working methods, supporting learning and practical creation through real business challenges. Grow your expertise and find opportunities to initiate useful products.
LEARN / PRACTICE / CREATE
从真实任务开始，学习组织上下文、拆解工作、检查输出，形成自己的协作方法。Begin with a real task. Learn to organize context, break down work and assess output.
在广告、选品或品牌传播中动手尝试，通过交流和复盘，把一次实践变成下一次进步。Try an approach in advertising, product selection or brand communication. Use feedback and reflection to improve.
把有效经验沉淀为内容、流程、小工具或产品原型，让自己的创造被实际使用。Turn useful learning into content, workflows, tools or a product prototype that others can use.
FIND YOUR DIRECTION
我们希望认识这些方向的伙伴。这里是人才邀请，具体职位与工作安排待确定。We would like to meet people in these areas. This is a talent invitation; specific roles and working arrangements are yet to be confirmed.
CULTURE / FOUR SHARED COMMITMENTS
尊重事实，言行一致。清楚表达真实判断，及时提出问题，也愿意根据新的证据修正看法。Respect facts, match words with actions and raise problems early. Change your judgment when the evidence changes.
核对 AI 输出，说明来源与不确定之处。Check AI output. Make sources and uncertainty visible.
保持好奇，主动学习。通过尝试与验证寻找更好的方法，在变化中持续成长。Stay curious and keep learning. Test new approaches and use change as an opportunity to grow.
小步尝试新方法，用实际结果决定下一步。Test a new method on a small scale. Let results guide the next step.
尊重差异，开放沟通，彼此支持。发挥各自所长，共同对结果负责。Respect differences, communicate openly and support each other. Combine strengths and share responsibility for outcomes.
分享上下文与过程，让伙伴能够接手与改进。Share context and process so others can contribute and improve.
以目标和成果为导向，勇于担当，积极参与并行动。将想法变成可验证的尝试，持续跟进到成果。Focus on goals and outcomes. Take ownership, contribute actively and act. Turn ideas into testable work and follow through.
主动发现问题，和 AI 一起做出有用的小成果。Find a worthwhile problem and build something useful with AI.
A FEW THINGS TO KNOW
不需要。我们看重专业基础、清楚的思考、主动学习和行动力。公司会提供工具与工作方法指导，帮助你在实践中形成自己的能力。No. We value domain knowledge, clear thinking, initiative and willingness to learn. We will guide you in tools and working methods as you develop your practice.
可以从自己的专业出发。发现一个真实问题、做出更好的内容流程或选品方法，都可以成为创新的起点。不同专业可以与 AI 和伙伴共同推进。Start with your discipline. A real problem, a better content process or a more useful selection method can be the beginning of innovation. Work with AI and colleagues to develop it.
这里展示的是我们希望认识的人才方向。具体职位、工作安排与招聘渠道将在确定后补充；你可以先整理一份个人介绍，想清楚希望一起创造什么。These are areas in which we would like to meet people. Specific roles, working arrangements and hiring channels will be added when confirmed. You can prepare an introduction and think about what you want to create.
AI 帮助探索和执行，人仍然对判断和成果负责。我们鼓励核对信息、主动提出问题、公开讨论不确定之处，并根据反馈持续改进。AI supports exploration and execution. People remain responsible for judgment and results. We encourage checking information, raising questions, discussing uncertainty and improving with feedback.
YOUR NEXT CHAPTER
介绍你擅长什么，以及一次值得分享的实践。Share what you do well and a piece of work worth talking about.
LET’S CONNECT / THE NEXT STEP
从一个具体的想法开始。你可以探索业务合作，也可以带着自己的专业，了解共同创造的可能。Start with a concrete idea. Explore a business collaboration, or bring your expertise and the possibility of creating together.
整理你的产品、目标市场与业务问题，形成一份清楚的合作需求。Organize your product, target market and business challenge into a clear project brief.
关注：广告营销 / 选品与供应商合作 / 品牌传播Focus: advertising / products & suppliers / brand communication
告诉我们你擅长什么、想探索什么，以及一次值得分享的实践。Share your strengths, what you want to explore and something you have made or learned.
关注：专业能力 / AI 工作思维 / 好奇心与行动力Focus: expertise / AI ways of thinking / curiosity & initiative
正式商务与招聘联系方式正在准备。当前可将沟通内容保存到自己的设备，尚不提供在线发送。Business and talent contact channels are being prepared. You can currently save a brief to your device; online submission is not available yet.